FACTORS INFLUENCING ATTENDANCE AT POLICE TERO FOOTBALL CLUB MATCHES

Boonyada Pahasing, Nuttavut Phonsri, Naraporn Chainin

ABSTRACT:

The purpose of this research was to examine the opinion level of variables influencing intent to attend a Police Tero Club football match, as well as factors associated to attendance intent to attend a Police Tero Club football match. The sample for this study was 400 Police Tero football team fans, and the data was collected through a questionnaire. Frequency, percentage, mean, and standard deviation are data analysis statistics. as well as Pearson correlation coefficient analyses. The research results indicated that majority of the respondents were male. Their age is between 31 and 40 years old, they are unmarried, and they have a bachelor's degree. Employees in private companies earn between 10,000 and 20,000 baht per month on average. The club has been followed for at least 5 years. The club's football matches are seen in the stadium 1-2 times every month. Football matches are more often attended during the week. mostly with friends The average visit expenditure is around 501-700 baht, and elements that influence viewing Police Tero Club football matches include items, pricing, places, marketing promotion, people, and physical qualities. and the total procedure was excellent, with a score of 4.05. According to the hypothesis testing results, marketing elements were associated to Police Tero club football match attendance with a statistical significance at the.01 level.

KEYWORDS: Attendance, Football, Matches

DOI: 10.62788/j5V4z2T8yK

PUBLISHED IN: ICMIESS 2023 Conference Proceedings

DATE OF CONFERENCE: 1st - 2nd MAY 2023

CONFERENCE LOCATION: OKINAWA, JAPAN

PUBLISHER: EDUCATION STUDIO (THAILAND) CO., LTD.

ELECTRONIC ISBN: 978-616-7901-68-8

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